by Greg Campbell | Feb 8, 2013 | Blog
A number of years ago, Spieker Point did a fleet tracking project for a customer where we put a custom built computer into logging trucks, and measured all kinds of data on the truck: while in transit to pick up the load, the weight while loading, while sitting in the...
by Greg Campbell | Feb 1, 2013 | Blog
Last week a customer/partner was in town from Germany kicking off a new project. This person works in the manufacturing industry, consulting to his customers in the manufacturing space in Germany. Every time I’m with him, I’m always amazed by the German...
by Greg Campbell | Jan 29, 2013 | Blog
The Upsell Finally – products. I use a little hair product to tame my crazy hair. If used properly, the tub of product should last about 6 months. The barber should know that if my wife is getting ahold of the “repurchase” responsibility for my...
by Greg Campbell | Jan 25, 2013 | Blog
Customer Return Probability Last post, I talked about customer types, buying habits/frequency and the products that they could be upsold with. We went a little bit further in the detail of how each of those aspects of the barbershop business looks, but this week, we...
by Greg Campbell | Jan 22, 2013 | Blog
Customer Relationship Management Last post, I talked a little about how analytics can be used to improve a barbershop’s operations and business processes. The three key areas that I mentioned were: Customer Profile Buyer Behavior Cross-selling/Upselling How do...
by Greg Campbell | Jan 18, 2013 | Blog
Part 1 – Introduction to Barbershop Analytics I am often amazed at how enlightened a business can suddenly become by using the information that it has in their databases. Properly collecting and farming information that can allow a business to understand more about...
