by Greg Campbell | Jan 29, 2013 | Blog
The Upsell Finally – products. I use a little hair product to tame my crazy hair. If used properly, the tub of product should last about 6 months. The barber should know that if my wife is getting ahold of the “repurchase” responsibility for my...
by Greg Campbell | Jan 25, 2013 | Blog
Customer Return Probability Last post, I talked about customer types, buying habits/frequency and the products that they could be upsold with. We went a little bit further in the detail of how each of those aspects of the barbershop business looks, but this week, we...
by Greg Campbell | Jan 22, 2013 | Blog
Customer Relationship Management Last post, I talked a little about how analytics can be used to improve a barbershop’s operations and business processes. The three key areas that I mentioned were: Customer Profile Buyer Behavior Cross-selling/Upselling How do...
by Greg Campbell | Jan 18, 2013 | Blog
Part 1 – Introduction to Barbershop Analytics I am often amazed at how enlightened a business can suddenly become by using the information that it has in their databases. Properly collecting and farming information that can allow a business to understand more about...
by Greg Campbell | Jan 16, 2013 | Blog
Here is a brief introduction to some of the things we do with different data. Buckle up readers, this may get a little geeky! But it’s really not that bad – follow the steps and let’s work through it together! Let’s say a business has a data set (what business...
